Sara Otte Coleman has been named national State Tourism Director of the Year. Otte Coleman was announced as the honoree before more than 900 of her peers at the U.S. Travel Association’s annual ESTO conference, held this year in Phoenix. Otte Coleman’s work with the North Dakota Tourism Division exemplifies the power of travel promotion.
According to eTurboNews, Otte Coleman initiated a tourism development program that is associated with 40 new tourism businesses and 124 hotels since 2010 and leveraged the state’s unique and natural beauty through the implementation of tribal tourism and agritourism initiatives. Otte Coleman’s efforts to grow the state’s travel industry has been a proven success: travel-related employment in North Dakota increased by 35 percent under her direction, according to the state.