Minnesota Tourism Industry Wraps Up Strong Summer Season


Heading into Labor Day weekend, Minnesota lodging properties are winding down from a strong summer of travel activity according to a recent survey conducted by Explore Minnesota, the state's tourism promotion office. Results from the annual post-summer survey continue an upward trend of tourism business in Minnesota.

Summer revenue was up for 50% of survey respondents and occupancy was up for 47% of respondents compared to summer 2017. By comparison, 26% of respondents said revenue was down, and 25% reported decreased summer occupancy. Overall, 83% of respondents rated their current financial health as growing (27%) or stable, but positive (56%). The survey was completed by 211 Minnesota lodging businesses, including hotels and motels, resorts, B&Bs, campgrounds and vacation home rentals.

The summer travel season in Minnesota accounts for 37% of annual expenditures that contribute to a $15.0 billion tourism economy.

"These results continue a positive trend for Minnesota tourism, and coupled with a strong economy and great product, indicate that statewide and local promotion efforts are working," said John Edman, director of Explore Minnesota. "From the great outdoors to urban excitement, unique hidden gems and cultural events, Minnesota offers an appealing and affordable getaway for residents and visitors alike."