May 07, 2021 - 5:43pm | By Kyle Cornell
(Plano, TX) -- Cinemark is working to create a quicker turn-around for new movies to be placed online.
The company signed a deal with Universal Studios in November to put new movies online through premium on-demand platforms 17 days after they open in theaters. However, films that generate at least 50-million-dollars must play exclusively in theaters for 31 days.
Cinemark now has similar agreements with Warner Brothers, Disney, Paramount and Sony Pictures.