Nielsen, Amazon sign three year deal to measure TNF

Photo by: NFL
Photo by: NFL

(Seattle, WA) -- Nielsen and Amazon are signing a three year deal to measure "Thursday Night Football."

This marks the first time a streaming service will have one of its programs measured as part of its measurement of national TV audiences.

Starting this season, Nielsen is set to measure viewership for Amazon Prime Video's game broadcast, as well as pregame and postgame shows. Nielsen will also measure activity on Amazon's Twitch gaming streamer as well as "out of home" viewers watching the game in places like bars, hotels and offices.

"Thursday Night Football" kicks off September 15th when the Los Angeles Chargers head to Kansas City to take on the Chiefs.