September 28, 2022 - 9:27am | By Kyle Cornell
(McLean, VA) -- M&M is revealing a new purple candy.
The chocolate company made the announcement with a video, showing a purple peanut M&M joining the gang of classic characters like Red, Yellow, and Green.
'Purple' is the company's first-ever female peanut M&M and the first new character created for the first time in a decade.
The character reveal comes after a partnership with Lil Nas X was announced, featuring limited-edition M&M packaging and candies that have butterflies and hearts.